Farm to Fork: Elevating Incentive Travel With Locally Sourced Produce

We are seeing more and more people including culinary adventures into their incentive trips, sampling the best local produce from their destination. And why wouldn’t they?

As incentive travellers seek authenticity and a connection to the destinations they visit, the farm-to-fork movement emerges as a perfect fit, providing a fresh, sustainable, and immersive dining experience. What better destination to sample some farm-to-fork foods than Scotland?

The Freshness Factor

One of the primary advantages of incorporating locally sourced produce is the undeniable freshness it brings to the table. Restaurants committed to the farm-to-fork values prioritise seasonal, locally grown ingredients. This commitment ensures that diners are treated to dishes made with ingredients at the peak of their flavour, enhancing the overall dining experience.

Culinary Diversity

Incentive event guests often crave unique and authentic culinary experiences, and locally sourced produce allows restaurants to showcase the regional flavours and culinary traditions. From vibrant fruits and vegetables to artisanal cheeses and locally raised meats, each dish tells a story of the destination, providing a delicious journey for the taste buds.

For Scotland in particular, we have world-renowned dishes such as Stornoway Black Pudding, traditional haggis, Scottish whisky, and Arbroath smokies, that can’t be found anywhere else in the world.

Sustainability Matters

As travellers become more conscious of their carbon footprint, the demand for sustainable practices is on the rise. Restaurants embracing the farm-to-fork concept often support local farmers and reduce the environmental impact associated with long-distance food transportation. This aligns with the values of many modern travellers, adding an extra layer of satisfaction to their dining experience.

These foods also use less packaging, which cuts down on single-use plastics and minimises waste.

Community Engagement

Beyond the plate, the farm-to-fork approach promotes a sense of community. By sourcing ingredients locally, restaurants contribute to the local economy of nearby farmers and producers. This connection between the dining establishment and the local community adds depth to the overall dining narrative, making it not just a meal but a shared experience with the people of the destination.

Crafting Unforgettable Memories

Incentive travel is about creating memories that remain long after the journey concludes. Dining on locally sourced, farm-fresh ingredients elevates the overall travel experience, creating a connection to the destination through the senses. Each bite becomes a memory, a flavourful memento of the time spent exploring and indulging in the unique culinary offerings of the destination.

As incentive events continues to evolve, the farm-to-fork movement stands out as a culinary trend that not only satiates the appetite but also nourishes the desire for authentic, sustainable, and memorable experiences. At K&N Travel, we enjoy seeking out restaurants that champion locally sourced produce promises not just a meal but a journey into the culture of our country.

If you are interested in the farm-to-fork movement, or would like to book an event, please get in touch.

Venue and Accommodation Finding

Our accommodation team is here to find your delegates and committees the best places to stay, at great prices and in perfect locations.

 Thanks to our strong partnerships with top global hotel chains, we’re able to get you the best rates and deals for your event. We offer a wide variety of lodging options to fit every budget. Delegates can book their accommodations easily during the registration process, or add them on later by reaching out to our dedicated team.

With sustainability an ever more essential part of the venue journey, we’re proud to be ECOsmart accredited.

This means we’re not afraid to ask the questions and ensure the venues we put forward not only meet your business objectives, but it also incorporates your sustainability initiatives.

Registration Management

Your delegates begin their journey with our customised online registration tool, which ensures a smooth and hassle-free experience from the start. We offer a blend of flexible online tools, secure payment options, 24/7 reporting, and mobile-friendly features to meet various needs.

However, our role extends far beyond handling registrations. Our dedicated Delegate Dynamics team is here to ensure everything runs seamlessly, providing a positive and lasting impression both before and during the conference.

We also focus on creating a personalised customer journey and leveraging the data we collect to tailor the conference to delegate demographics. This insight helps us fine-tune your marketing strategy and enhance engagement.

With K&N overseeing all registrations and payments, offering 24/7 access to a client dashboard, and providing onsite registration services with cutting-edge technology, we are committed to delivering an exceptional event experience for everyone involved.

Marketing and Communications

We’re dedicated to generating excitement for your conference and providing comprehensive support. Whether you need a standalone conference website, a unique conference brand and identity, or a creative in-house team to bring it all together, we’ve got you covered.

Our team can handle your social media campaigns with a personal touch, crafting a digital marketing strategy that aligns perfectly with your goals, or collaborate with your existing team to enhance your key messages.

We’ll work closely with you to create a campaign that authentically represents your association and effectively spreads your message.

Our goal is to keep your members and delegates engaged, build anticipation, and maintain momentum leading up to the conference. By doing so, we aim to drive registrations, attract sponsors, and boost exhibition participation, ensuring a smooth and enjoyable process throughout.

Programme Management

We recognise the critical role of the scientific programme, and our dedicated programme management team is committed to supporting authors, reviewers, and presenters throughout every stage.

Our advanced, customisable abstract management system streamlines the entire process, ensuring a smooth experience from submission through review to final selection.

We handle complex abstract management tasks with efficiency, making the process seamless for all involved. Our goal is to minimise the administrative burdens on the organising committees and enhance the overall experience so your programme can thrive.

Financial Management

We understand the financial concerns many associations have when it comes to holding an event or conference, and we aim to eliminate any risk through meticulous budget management. We consistently deliver within budget and often surpass our clients’ financial goals.

We prioritise transparency; if we forsee any potential issues, we will proactively address them, ensuring you have all the necessary information and understand impacts.

Your Account Director will manage the day-to-day budget operations working closely with our financial team, which will act as an extension to your own. This ensures that all accounts are reconciled, invoices processed and payments from delegates and sponsors received promptly.

Event Management

We’ve got dedicated teams that can handle conferences & events of any size, whether it’s something national or on the international stage. You’ll have your own Account Director as your main go-to person, making sure everything runs smoothly between your association and partners. Depending on your conference requirements, the project team will be developed around the scope of services ensuring that every aspect of your project is managed to the highest level.

Together, they’ll focus on making your event a success, helping build a lasting legacy for your association and driving its growth in the long run.

Destination Management Services

Specialists in spectacular experiences. Our exclusive contacts and partners across the UK & Scotland enable us to create some the best off-the-beaten-track itineraries, with memorable moments for guests to take home with them. 

Our team are heavily experienced with different nationalities and cultures, with our multi-lingual staff ready to assist you whatever the enquiry.

Our approach is always personal, detailed, customer and budget orientated with tailor-made programmes to provide you and your guests the perfect event experience.

Our products are constantly evolving with our constant research enabling us to develop the original and innovative ideas we pride ourselves on.

Your Next Event

Call us on: +44 (0) 131 557 6896